Introduction to Digital Marketing

Marketing today doesn’t look anything like it did 5 years ago. Learn the most up-to-date skills and strategies you need to help a businesses succeed in the digital age.

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About this course:

This online Introduction to Digital Marketing course will increase your knowledge and skills through the study of: marketing theories and practices, hands-on application, and real-world business experience. Throughout the course, you will learn how to establish, implement, and optimize popular digital marketing techniques and platforms. The final project requires students to choose a company, develop a digital marketing strategy for a real-world company. This allows our students to complete the course competent and career-ready. You will graduate with confidence in your abilities acquired through working on real projects for real clients.

Skills Taught:
  • Marketing Principles
  • Targeting an Audience
  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • Google Ads
  • Email marketing
  • Display advertising
  • Content creation
  • Social media marketing via:
    • Facebook, Instagram, Twitter
  • Analyzing and Reporting Performance

Pertinent Information:

Schedule: This course is self-paced, but is anticipated to take about 12 weeks. There are twelve modules with 16 total hours of work expected each module, 6 hours of classroom time and 10 hours of personal work. This adds up to 192 total hours; 72 hours of coursework and 120 hours of personal work.

Cost: 18,000 MUR or $500 USD

Payment plan: If you are unable to pay the full amount of the course at one time, we do have payment plans available. Please contact us for more information.

Discounts: Visit here to learn about how to apply for a refund through the The Human resource Development Council (HRDC). Students who do not qualify for an HRDC refund will be allocated a special discount upon complete payment of the fee before start of course. Please contact us* for more details.

*For more information about the cost of the course, payment plans, and HRDC or other refunds, please email us at: admissions@tac.education.

MQA-Approved